What’s your personal brand?

I was flipping through my latest issue of Domino magazine when I ran across an article about two women in Vancouver who’ve come up with the ultimate scheme…

Spend 45 minutes with these “image consultants” on the phone answering a multitude of HIGHLY SCIENTIFIC questions, (after sending in the $500 fee), and Carrie and Danielle will give you TWO WORDS.

Not the two words I was thinking (“gotcha SUCKER!”)… These two words describe your personal brand; your “style statement,” which according to Carrie & Danielle, “is a compass for designing a life that reflects the true you. From your wisdom to your wardrobe; from your longings to your living room, your business, finances, and the parties you throw — your Style Statement is where your essence meets your expression.”

Didn’t know you needed a style statement, did ya? Neither did I.

So how does it work?

According to their website, Carrie and Danielle use in-depth inquiry to help you discover your two profoundly descriptive words that inspire the look, the feel, and the spirit of your life. The first word is the 80% — your foundation. The second word is your creative edge — the 20% of your picture.

Kate is an “Enduring Bold,” Cameron is “Comfortable Purity,” Carrie a “Refined Treasure.” Patricia is “Classic Wonder,” while Kim is “Structured Magic.”

Ok, so here’s the honest truth. As much as I think it’s hokey, cheesy, clearly a rip-off, etc. There’s a part of me that wishes I had the $500 laying around, so I could do it. Because deep down I really want to know: What IS my style statement? Which two words would apply to ME??? Even now as I sit here, words are whirling through my mind.

Playful? Classic? Fresh? Innovative? Bold? Original? Elemental? Genuine? Designed?

How can I ever buy a shirt, or a couch, or make ANY major life decision again with knowing?! So I decide to do what could possibly be the worst thing — I ask my husband for my two words. He’s a good guy, but let’s just say that this little experiment is definitely a risk.

So I am totally floored when he pauses only momentarily and then proclaims me to be “Sophisticated comfort.”

I was thinking more along the lines of “rather a mess” or “temporarily insane” (absolutely bananas?) but hey, I’ll take sophisticated comfort! And my dear husband? Well, I think he may have found his greater calling. I wonder if Carrie & Danielle are hiring?

***
Did you enjoy this post? Why not subscribe to email updates or the RSS feed.

***
Like what you're reading? You can help me achieve my life-long dream of publishing a book by supporting this blog, which is a platform that can help me get published! (Click here to learn more about my book) There are lots of ways to show your support:
  • Subscribe by RSS or Email
  • Like Absolutely Bananas on Facebook
  • Share this post on Facebook (click the link below "Related Posts")
  • Tell a friend about Absolutely Bananas
  • Leave a comment. They're like candy, but without the calories. :)
Thank you for your support! It's incredibly encouraging simply to have people reading what I write.
xo Jen

Related Posts:

  • No Related Posts
Share on Facebook

16 Comments

  1. I like “sophisticated comfort” very much. It sounds like your husband saved you $ 500.

    Whoa, that whole scheme is absolutely insane, btw. The sad thing is, I’m sure they are getting some good business. I can save their customers some money. I have four words for them…

    “more money than brains”

    PS I’d love it if you’d participate in my first official Makeover Monday!

  2. Extra points to your DH – that was great :)

    As for that company – as a former marketer myself I can tell you that they are two smart ladies :) They’ve identified a niche market (insecure individuals who will go on the expensive word of some ‘guru’ rather than forge their own path in life – and goodness knows there are PLENTY of those around lol!), and they are branding themselves all the way to the bank :)

  3. LOL..Posts like this are why you are one of my favorite bloggers my dear.

    For the record, my pick would have been ‘absolutely bananas’ ;)

  4. Suburban Oblivion took my “Absolutely Bananas” phrase!

    Why am I not in this business? I have a thesaurus and an English degree!

  5. I consider myself “sloppy disaster” and “would rather be napping.” How should this determine my future purchases?

  6. Great post!

    Your husband should definitely earn some brownie points for that!!

  7. Wow. As I am reading your post I am thinking I wish I had $500 laying around too. I wanna know my words!

    :-)

    I love the words your husband chose. I’m going to ask both my husband and a friend tonight for my words. I’m really worried that “weird” is going to be at the top of list. (hee hee)

  8. What category do you think “spit-up on the shoulder” would put me in?

  9. “Sophisticated Comfort.” I really like the ring of that. I will have to ask my DH what mine would be. Oddly enough, yours sounds perfect for me :)!!

    I am so glad you made it to the Bloggy Lunch today. And I don’t think I accidentally drank your water, either!

    By the way, your son is adorable, even if he does like to poke me.

  10. “Waffle Cone.”

    It was really fun meeting you today – you’re very bubbly and fun to be with.

    “Bubbly Fun” – there you go. :)

  11. Awww, wanna trade husbands for a day or two or three? Or a year?

  12. You hubby should start his own business and make $500 a pop at that! I’m afraid to ask my hubby for mine. hehe!

  13. Take your hubby out to dinner he just saved you $500 dollars!

  14. Hmmmm……epitomy of Vancouver Shallowness is what I am thinking…sheesh.

    Mine would be ‘irrational bitch’ I am sure!

  15. Aww, your husband is a sweetheart! I can’t imagine what mine would say but I am totally asking him now. :)

  16. ooooh! Oooooh! I wanna come up with a great scheme that the pretty plastic people can waste their money on!!!!