What’s your personal brand?
April 28, 2007 – 4:17 amI was flipping through my latest issue of Domino magazine when I ran across an article about two women in Vancouver who’ve come up with the ultimate scheme…
Spend 45 minutes with these “image consultants” on the phone answering a multitude of HIGHLY SCIENTIFIC questions, (after sending in the $500 fee), and Carrie and Danielle will give you TWO WORDS.
Not the two words I was thinking (”gotcha SUCKER!”)… These two words describe your personal brand; your “style statement,” which according to Carrie & Danielle, “is a compass for designing a life that reflects the true you. From your wisdom to your wardrobe; from your longings to your living room, your business, finances, and the parties you throw — your Style Statement is where your essence meets your expression.”
Didn’t know you needed a style statement, did ya? Neither did I.
So how does it work?
According to their website, Carrie and Danielle use in-depth inquiry to help you discover your two profoundly descriptive words that inspire the look, the feel, and the spirit of your life. The first word is the 80% — your foundation. The second word is your creative edge — the 20% of your picture.
Kate is an “Enduring Bold,” Cameron is “Comfortable Purity,” Carrie a “Refined Treasure.” Patricia is “Classic Wonder,” while Kim is “Structured Magic.”
Ok, so here’s the honest truth. As much as I think it’s hokey, cheesy, clearly a rip-off, etc. There’s a part of me that wishes I had the $500 laying around, so I could do it. Because deep down I really want to know: What IS my style statement? Which two words would apply to ME??? Even now as I sit here, words are whirling through my mind.
Playful? Classic? Fresh? Innovative? Bold? Original? Elemental? Genuine? Designed?
How can I ever buy a shirt, or a couch, or make ANY major life decision again with knowing?! So I decide to do what could possibly be the worst thing — I ask my husband for my two words. He’s a good guy, but let’s just say that this little experiment is definitely a risk.
So I am totally floored when he pauses only momentarily and then proclaims me to be “Sophisticated comfort.”
I was thinking more along the lines of “rather a mess” or “temporarily insane” (absolutely bananas?) but hey, I’ll take sophisticated comfort! And my dear husband? Well, I think he may have found his greater calling. I wonder if Carrie & Danielle are hiring?
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Mother. Coffee drinker. Information seeker. Skeptic. Creative. Dreamer. Schemer. Absolutely Bananas.
By moodswingingmommy on Apr 28, 2007 | Reply
I like “sophisticated comfort” very much. It sounds like your husband saved you $ 500.
Whoa, that whole scheme is absolutely insane, btw. The sad thing is, I’m sure they are getting some good business. I can save their customers some money. I have four words for them…
“more money than brains”
PS I’d love it if you’d participate in my first official Makeover Monday!
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By Annie on Apr 28, 2007 | Reply
Extra points to your DH - that was great :)
As for that company - as a former marketer myself I can tell you that they are two smart ladies :) They’ve identified a niche market (insecure individuals who will go on the expensive word of some ‘guru’ rather than forge their own path in life - and goodness knows there are PLENTY of those around lol!), and they are branding themselves all the way to the bank :)
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By Suburban Oblivion on Apr 28, 2007 | Reply
LOL..Posts like this are why you are one of my favorite bloggers my dear.
For the record, my pick would have been ‘absolutely bananas’ ;)
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By Mona on Apr 28, 2007 | Reply
Suburban Oblivion took my “Absolutely Bananas” phrase!
Why am I not in this business? I have a thesaurus and an English degree!
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By Kristi on Apr 28, 2007 | Reply
I consider myself “sloppy disaster” and “would rather be napping.” How should this determine my future purchases?
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By tulipmom on Apr 28, 2007 | Reply
Great post!
Your husband should definitely earn some brownie points for that!!
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By polliwog on Apr 28, 2007 | Reply
Wow. As I am reading your post I am thinking I wish I had $500 laying around too. I wanna know my words!
:-)
I love the words your husband chose. I’m going to ask both my husband and a friend tonight for my words. I’m really worried that “weird” is going to be at the top of list. (hee hee)
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By Shauna on Apr 29, 2007 | Reply
What category do you think “spit-up on the shoulder” would put me in?
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By An Ordinary Mom on Apr 29, 2007 | Reply
“Sophisticated Comfort.” I really like the ring of that. I will have to ask my DH what mine would be. Oddly enough, yours sounds perfect for me :)!!
I am so glad you made it to the Bloggy Lunch today. And I don’t think I accidentally drank your water, either!
By the way, your son is adorable, even if he does like to poke me.
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By Thoroughly Mormon Millie on Apr 29, 2007 | Reply
“Waffle Cone.”
It was really fun meeting you today - you’re very bubbly and fun to be with.
“Bubbly Fun” - there you go. :)
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By CakeHead on Apr 29, 2007 | Reply
Awww, wanna trade husbands for a day or two or three? Or a year?
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By Queen Heather on Apr 29, 2007 | Reply
You hubby should start his own business and make $500 a pop at that! I’m afraid to ask my hubby for mine. hehe!
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By Pendullum on Apr 29, 2007 | Reply
Take your hubby out to dinner he just saved you $500 dollars!
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By Crunchy Carpets on Apr 29, 2007 | Reply
Hmmmm……epitomy of Vancouver Shallowness is what I am thinking…sheesh.
Mine would be ‘irrational bitch’ I am sure!
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By Csara on Apr 29, 2007 | Reply
Aww, your husband is a sweetheart! I can’t imagine what mine would say but I am totally asking him now. :)
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By Brillig on Apr 30, 2007 | Reply
ooooh! Oooooh! I wanna come up with a great scheme that the pretty plastic people can waste their money on!!!!
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